- product development
- /ˌprɒdʌkt dɪ'veləpmənt/ nounthe process of improving an existing product line to meet the needs of the market.
Marketing dictionary in english. 2015.
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Product Development and Management Association — This article refers to a non profit organization. For other meanings, see PDMA. The Product Development and Management Asssociation, or PDMA, is a non profit professional society that organizes and publishes information about the development of… … Wikipedia
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